What is [som’u]

We approach fashion with care — for both people and the planet. In a world driven by overconsumption and constant disposal, we choose a slower, more mindful path. Our goal is to bring uniqueness into every look while reducing unnecessary waste.

Our brand was created to stand against fast fashion. We design pieces meant to last, to be worn and loved across seasons. Each item is made by reworking existing garments and unused materials, transforming them into something new, beautiful, and timeless — beyond fleeting trends.

We believe clothing should feel personal. That’s why we offer made-to-order pieces, tailored to individual measurements, with the option to add personal design details that reflect your taste and identity.

We also welcome garment and fabric donations. By giving your unused clothing a new life, we help reduce waste while turning familiar materials into unique, thoughtfully crafted pieces with a new story.

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!